Frequently Asked Questions

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Marketing creates awareness, builds trust, and connects you with the right customers so your business can grow.

Marketing is the full strategy for promoting your business, while advertising is one tool within that strategy.

By tracking results such as leads, sales, engagement, and return on investment (ROI).

Yes! With the right digital strategy, small businesses can target niche audiences effectively and cost-efficiently.

Outsourcing gives you access to experts, saves you time, and ensures consistent results without the overhead of hiring a full team.

It’s a roadmap that outlines how your business will attract, engage, and convert customers.

Start with clear goals, know your target audience, and choose the right platforms to reach them.

It’s promoting your business online using tools like social media, SEO, email, and paid ads.

Because most customers search, shop, and make decisions online.

Yes! Even small budgets can make a big impact with the right targeting.

It’s using platforms like Facebook, Instagram, and LinkedIn to promote your brand and connect with customers.

Because 26+ million South Africans use it daily—it’s where your customers are.

At least 3–4 times per week to stay visible and engaging.

No, just the ones where your ideal customers spend their time.

These are products (like shirts, banners, and gazebos) customized with your logo to promote your brand.

Yes, they increase brand visibility and keep your business top-of-mind with customers.

Gazebos, banners, branded clothing, and gifts like pens or water bottles.

Planning, organizing, and executing events such as launches, activations, or corporate functions.

It saves you time, reduces stress, and ensures a professional experience.

Yes—events can be scaled to your budget and still make an impact.